The intention of the Alice in Wonderland takeover was to introduce the stunning look of the movie and to visualise the 3D technique.

We had to create an interactive banner, that animates the user to explore the world of 'Alice in Wonderland'.

We created a pop-up-book look, in which the characters and the other elements fold up and seem to stand on different stages. Accordingly to the books, the user is able to change the view by pulling the navigation elements. By giving the user the opportunity to switch between the trailers and the download section, we get a higher attention to the advertising and the movie.

First at all the takeover were part of an wide-ranging online campaign. At the moment the only successful outcome we have is: We booked 4.200.000 Ad Impressions and delivered 4.493.243 Ad Impressions.