Converting a bus shelter into a grill is no mean feat, and especially when it has to give off that Whopper aroma. A team of more than 15 worked on development and implementation and there were great anecdotes to tell such as the driver who thought the shelter was burning or the youngsters who thought the shelter gave out hamburgers.

The campaign was carried out exclusively at bus shelters in Madrid located close to Burger King restaurants

-14.5% increase in sales in Burger King restaurants close to the shelters.

-Demonstrate that our flavour is different and differentiates us from our competitors.

-Direct response in stoking the appetite of passers by.