Cannes Lions

GROCERY STORE

KING, Stockholm / ICA / 2013

Overview

Entries

Credits

Overview

Description

Aim:

Give the ICA supermarket chain's Facebook fans the chance to be an extra in the popular series of commercials.

Campaign:

Anybody can be an extra in ICA's commercials. Register on ICA's Facebook page.

Similar Campaigns

12 items

Beyond Labels

AFRICA, Sao paulo

Beyond Labels

2020, ABINBEV

(opens in a new tab)