Cannes Lions
McKINNEY, Durham / SAMSUNG / 2015
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As a big fan of the new Samsung GS6 Edge, Amy has created a first-person unboxing video so other people can see how awesome the phone is. She highlights some of the features of the phone but is most excited to try out its fast charging feature. She read that you get four hours of battery life by charging the phone for ten minutes and she wants to test it out.
The only problem is, once she plugs the phone in, she has ten minutes to kill. She hopes she can pass the time by shuffling cards but quickly realizes that won’t fill ten minutes. So she wanders around her house looking for other ways to pass the time. Luckily, she gets a little help.
In her kitchen, she finds celebrity chef Michael Voltaggio. Then she happens upon the youngest member of the Jabbawockeez, a death-defying juggler, and a Shakespeare-reciting parrot. Outside, she is greeted by synchronized swimmers, a man carving a squirrel with a chainsaw, championship ping-pongers and YouTube sensation SketchShe singing the Bee Gees.
Before Amy knows it, the ten minutes are up. She returns to her desk, checks the phone’s battery life and continues her unboxing.
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