Cannes Lions
HAPPINESS BRUSSELS, Brussels / TOYOTA / 2013
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With the introduction of the GT86, Toyota brings back real driving pleasure. The GT86 has a lowered gravity point and has the ability to switch off all electronics provided car lovers with raw fun on the road. It's clearly the wet dream of petrol-heads and other car lovers. But would they go that far to love the GT86 more than their wife? We took the test. During the launch week of the GT86, every man who came in for a test-drive got an indecent offer : provoke your wife by telling her you bought the GT86, the more she freaks out the higher your discount. This ideas was built on the insight that the GT86 is the kind of car men love to like and women love to hate.
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