In addition to the main recruiting ad via university magazines, we printed an unusual recruitment ad onto mobile chalkboards and placed them directly beside the bulletin-boards on campus (in hallways and in lecture halls of Germany's best technical universities).Visible and attention-grabbing for a lot of engineering talents, we ensured that only the best of them were able to send TOYOTA their applications by having a differential equation to solve directly on the chalkboards. Only students who came up with the right solution could access the URL and thus see the adressor.

For an investment of 1100,- € in total, TOYOTA generated 40 times more traffic on www.toyota.de/career thus far and received 417 applications – three of which were hired as a direct consequence of the recruitment ad.