Cannes Lions
PUBLICIS ARGENTINA, Buenos Aires / RENAULT / 2015
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The Renault Fluence GT is a fast sports car targeted at men in their 40s. The commercial explores GT Therapy, a revolutionary (and fictitious) form of therapy that helps men deal with their midlife crisis by driving a Renault Fluence GT very, very fast. Shot in a fictional documentary style, the film introduces us to the psychologist who invented GT Therapy, his ‘patients’ and his tools – some therapeutically fast Fluence GTs.
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