We created the GTI version of two classic typefaces: Arial and Times New Roman. We redesigned them with more agile strokes so they could print faster than any other font. They were introduced with an ad print that redirected to a website where you could check how much time you would save on any .doc, .docx and .pdf file. And of course, in a very fast way, download and install them on your computer.

First, we communicate the features of the new VW Golf GTI on magazines with an ad that was printed with a special typography. Why special? Because the font we used in the ad was faster to print than any other font. We developed the GTI version of the Arial and Times New Roman. The ad invited people to download them and share it with their friends. On the website, people could also calculate how much time they would save on any .doc, .docx and .pdf file

More than 100.000 downloads in the first week.