Cannes Lions
DDB BRUSSELS, Brussels / VOLKSWAGEN / 2009
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Description
At night, a young woman drives her car on a road that leads through a terrifying landscape of pine trees.In a creepy gas station alongside the same desolate road, a psychopathic attendant seems to be waiting for her.As the woman approaches the gas station, we expect her to pull over for refueling and become the attendant's next victim.Instead, she sails past.
Tagline: “Beware of refueling. Consume less with Volkswagen BlueMotion.”
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