For the first time, Gucci is strongly promoted on CNN with 2 traditional TV commercials: 30-second and 60-second co-branded Gucci spots. In addition to 3-second, 7-seconds and 10-seconds indents to sponsor the program CNN Style. Video formats, boxes, roadblocks and co-branded banners on homepages of CNN, CNN Money and CNN Travel redirected users to a magazine-style microsite with videos of the celebrities who participated in this high-impact operation. Moreover, an exclusive home-page takeover tok place on CNN.com on the 5 December.

The display operation generated more than 33 000 clicks.

7 million video views with 74% to 100% (vs MediaMind benchmark of 63%).

The campaign gathered more tha 34 million.

Finally the programs are watched by influential opinion leaders, abs, usury consumers. The 4 activated Touchpoints (paid media) generated significant earned media.