I CHIME FOR IDEAS !!

To promote CHIME FOR CHANGE, three different ideas were set to work.

The sound of connection :

Join the forces of a variety of partners:

Following the TEDxWoman2013 event, individuals, brands, non-profits, government leaders, celebrities and philanthropists such as Frida Giannini, Beyoncé Knowles, Salma Hayek or even the ELLE magazine to convey, unite and strengthen the voices speaking out for girls and women around the world.

The sound of progress :

Leverage to its full potential our partner's image in social medias through incentive messages and films.

The sound of change :

Shine a spotlight during a particular event:

Through live musical performances, original short films, celebrity testimonials, backed by the experience of a world-class creative team, a concert captured the excitement of a global community coming together in celebration of women’s empowerment.

The campaign has been maximized through : social media, newsletters, media partnerships.

I CHIME FOR RESULTS

The campaign was a complete success,

With the equivalent of €5M in free activities:

- 20,000 free out of home sites and 70 displays in GUCCI stores

- 150 free print insertions with 42 million free impressions

- 400 free TV spots and 170,000 free cinema spots

And an impressive social coverage:

- 320,000 Likes

- 1 billion Impressions (#CHIME, #ChimeforChange, #SoundofChange)

- 3.5 million views of top 3 concert videos

Enabling CHIME FOR CHANGE to raise $4.75 million to fully fund more than 280 projects in 81 countries, with 87 non-profit partners.