Since Güd business is 100% digital, we created a 100% social campaign for millennials. Not only humans. But dogs as well. Yes. You read it right. Nowadays dogs are millennials too. They have followers on social media, they are memes, GIFs and everything else. Based on that, we developed a campaign language never seen before in dog food market.

We created a campaign with only real internet content provided by social media users and own consumers. All of this in order to raise awareness about the brand and redirect people to our ecommerce.

In October of 2017 we launched the brand with 2 films that caught social media users attention and heart. They started to share videos and photos of their own dogs. We turned that into our own social media content by creating more digital films, GIFs and memes to interact with them on our fanpage. Through December we had more than 100 contents all provided by them.

With only U$ 200k, we reached more than 2.5 million interactions and 67 million impressions. We had 87,000 website visits through mobile devices.

With a single campaign we achieved 25% brand awareness, competing with traditional brands that have been in the market for at least 50 years. We exceeded our signatures goal. Our sales have grown up to 65% from month to month. This resulted in a 500% increase untill the beggining of 2018. That’s so good we’re expanding our business to other countries in Latin America.