Cannes Lions

The Source

CHARITY: WATER, New York / ? / 2016

Presentation Image
Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

663 million people don't have access to clean water. Bringing that number to life for supporters can be difficult. By virtually transporting viewers to a community in Ethiopia, supporters can see charity: water's work first hand and the impact their donations have on the lives of people in need.

Execution

Put viewers in the shoes of 13-year-old Selam, who walks to find and collect dirty water for her family every day. Let people experience the moment when a drilling rig brings clean water to Selam’s community and changes their lives forever by creating a virtual reality film that transports them to that moment. The film showcases charity: water's work in a new & innovative approach and highlights the strength of the brand, which is storytelling.

Similar Campaigns

12 items

Guinness Malaysia Limited Edition

DESIGN BRIDGE, Singapore

Guinness Malaysia Limited Edition

2018, DIAEGO

(opens in a new tab)