Cannes Lions

The Source

CHARITY: WATER, New York / ? / 2016

Presentation Image
Film
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Overview

Entries

Credits

OVERVIEW

Description

663 million people don't have access to clean water. Bringing that number to life for supporters can be difficult. By virtually transporting viewers to a community in Ethiopia, supporters can see charity: water's work first hand and the impact their donations have on the lives of people in need.

Execution

Put viewers in the shoes of 13-year-old Selam, who walks to find and collect dirty water for her family every day. Let people experience the moment when a drilling rig brings clean water to Selam’s community and changes their lives forever by creating a virtual reality film that transports them to that moment. The film showcases charity: water's work in a new & innovative approach and highlights the strength of the brand, which is storytelling.

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