The campaign was live between 2017-06-15 - 2017-08-31 and could be seen all over Sweden. In close collaboration with our client, we created a campaign with a tonality and visual identity to fit our young target audience. With focus on the bigger cities the campaign was rolled out with TVC, OOH, DOOH, digital and social, physical installations visiting summer festivals and a curated Spotify playlist. We also wrote and produced a customized soundtrack for the campaign.

Main design elements were raised fists holding the speaker and animated gif:s of ugly dancers.

The bundled offer sold out before the end of the campaign period, resulting in Halebop having to cancel booked TVC time. We also saw a great demand for the release of our campaign soundtrack.

The campaign as a whole resulted in a new customer growth of 6%, 14% increase in online sales and 35%(!) increase in brand consideration.