Cannes Lions

GUINNESS AFRICA

SAATCHI & SAATCHI, Johannesburg / DIAGEO / 2008

Film
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OVERVIEW

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The idea of fierce tribalism in Africa was challenged in this film by suggesting that perhaps we're not as different as we think.

Of course, the thing that the characters have in common that allows them to come to this realisation is the product; Guinness Foreign Extra Stout.

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