After Mbappe's criticism of latin American football, we were left with a bit of resentment. When Argentina won the world cup final against France, it felt like revenge for all South Americans.

After having spoken on the court, we had to say something that generates empathy.

We changed his phrase, which went from being "In latin America, football is not as advanced as in Europe" to "In Europe, football is not as advanced as in South America"

We said what everyone was refraining from saying for many months, and that was reflected in the interactions of the tweet, which went viral in just a few minutes.

Argentines feel football in their hearts, and the ball means everything to them. For anyone else, perhaps a criticism in football would not have generated much, but it did for Argentines.

Quilmes, the most Argentine beer of all, knows this and needed to say something that generates empathy in a creative way.

After the victory, we decided to turn his phrase around to say that European football was not as advanced as South American football.

We struck a chord with the entire South American community and we went viral in minutes without any kind of investment, but understanding what people were thinking and wanted to say but were not saying.

In South America all the people live football in a very special way. In Europe they have many things, but for us, football is one of the only things that give us a moment of joy.

After Mbappe's criticism, we wanted to speak to the +18 target of all socioeconomic levels of South America, so that they feel Argentina's victory in the World Cup as revenge for everyone.

A few months before the world cup final, Mbappe said that European soccer was more advanced than South American soccer in an interview.

That phrase went viral and left us all with a bit of a grudge.

We wanted to say something, but first we wanted to speak on the court.

Months passed and Argentina faced and won against many European teams, but we decided to wait a little longer.

Until one day we faced France, and we won.

This was the perfect moment to bring up that famous phrase.

The entire South American community remembered his words very well, so we just had to reverse his sentence.

South Americans live football in a special way, and roasting Mbappe in a creative way was the best we could do to generate conversation.

Minutes later, people went crazy, and even the media from all over the world echoed our post.

We gained the conversation after the World Cup. With a well-remembered execution. The tweet achieved excellent recall. We manage with sarcasm to deliver a message to all football lovers. It contributed to Quilmes' association with the national team without being sponsor.

And we achieve 75k likes in the first hour and 100% positive sentiment.