Guinness Alive Inside features some of the most exciting and dynamic talent Africa has to offer. From artists and dancers to models, singers, fashionistas and DJ’s. Each inspired by their African roots, they have contemporised the traditional into something unique, energetic and fresh.

The film depicts a wave of African vibrancy and energy in the form of an African Ankara pattern sparked by the artist in the opening scene. It then flows throughout the film connecting everyone together until finally forming the bottle of beer itself.