Cannes Lions

GUINNESS BEER

SAATCHI & SAATCHI, Petaling Jaya / DIAGEO / 2003

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A man battles his insecurities as he rides a bull in a rodeo competition. Each time he thinks of something negative, his imagination runs wild in the form of animation. In the end, he overcomes his fears and stays on the back of the bull until the final buzzer.

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