Cannes Lions

BEER

JUST, Poznan / ZYWIEC GROUP / 2006

Film
Film
Film
Film
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ZYWIEC beer is positioned as the best polish beer. That is why, the competitors seek to catch up with it by trying to take over the main attributes that belong to Zywiec. The Spot points out how crucial the difference between original Zywiec and the imitators is.

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