Cannes Lions

GUINNESS FOREIGN EXTRA STOUT

SAATCHI & SAATCHI SOUTH AFRICA, Cape Town / DIAGEO / 2009

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This is a depiction of how a man might imagine that a Guinness is created. A tornado is used as a metaphor for the brewing process of Guinness, examining the basic intrinsics of the liquid (natural strength, darkness, mystery) and how the process itself is so unique and natural.

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1 Cannes Lions Award
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