Inspired in squats from London, the agency brought the Smirnoff Experience concept - London Squat Party. For the first time a commercial event and turned to the general public sold tickets without revealing the location or the line up. Only one week before the event, the public learned of the site via SMS. On that day, 13 national and international attractions were brought together in a cinema complex under construction, which had never happened before in an event. Besides abusing of projections and graffiti, the rooms were revealed through Le Parkour actions, where dancers 'broke' walls, in a real invasion squat.

The public bought the idea and the tickets sold out even without knowing the location or the attractions. So the storytelling squat got the consumer involved even before the event, which became a hit in TVs, newspapers and magazines, websites and blogs, and encouraged conversations in social networks. Thousands of people were able to experience an extraordinary and unique experience. The 2010 edition is already expected among the specialised media and general public.