We wanted to reach people with large social networks, so we created a party-tour. At the parties we let our guests try the game and drink free beer.

Head banging, trashed guitars and punk poses, the guitarist gave it all and everything got filmed. The day after we e-mailed the clips to our rockers encouraging them to spread it to their friends. The one who got the most views would win a Gibson guitar.

Sales record! 30,000 sold games (estimated sales 10,000)The game became Activision’s best selling Playstation game 2006/2007700+ viral clips700,000+ views