Cannes Lions
McCANN ERICKSON JAPAN, Tokyo / SSP CO. / 2013
Overview
Entries
Credits
Description
This is a mobile solution for insomnia.
We created a smartphone app as main touch point, which enables you to record and visualize sleep by acceleration sensor. Your sleep records could also be shared to SNS.
Result : 500,000DL and achieved No.1 healthcare category and maintained this status for 2 weeks.
Similar Campaigns
8 items