Cannes Lions

GUSSURI-NYA

McCANN ERICKSON JAPAN, Tokyo / SSP CO. / 2013

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Description

This is a mobile solution for insomnia.

We created a smartphone app as main touch point, which enables you to record and visualize sleep by acceleration sensor. Your sleep records could also be shared to SNS.

Result : 500,000DL and achieved No.1 healthcare category and maintained this status for 2 weeks.

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