As the practice of physical activities has become an essential demand, our goal was to make this “obligation” feel lighter by using an innovative and surprising way of interacting with the club members. We wanted to make them realize and experience their own improvements. Reinforcing this original idea and keeping in mind what people who practice sports do have in common - the training shoes (sneakers) - we created a media format as original as the idea itself: stickers for sneaker soles with those theme-words that most worry people (i.e. high cholesterol, tiredness, etc.). Named HEALTHY STICKER, they were chosen according to the personal objectives and stuck on the sole of the sneakers. Soon, the new exercise routine wore off the “glued feelings” as the stickers were worn-off. And then, the HEALTHY STICKER became the best way to monitor the performance and motivation.

Campaign’s results: less stressed and less tired people, with less cholesterol, less fat and less anxiety, much happier.