Solution: The action consisted of placing R$ 50,00 notes partially under rented cars’ wheels in the Academy’s surroundings in Brooklin district. Passing pedestrians who noticed the notes tryed to lift up the cars in an attempt to get the notes. These people need to make a physical effort before freeing the note for a closer inspection, then they realize that was a discount voucher instead a real note. Note’s reverse side header: The stronger you are, the easier life is. Join the Godoi Academy. On presentation of this voucher you have earned a 30% discount on your first monthly payment.

Result:The numbers were extremely positive with an expressive 21% increase in membership when compared to the same month the previous year.