We set up free health check-up camps at shopping malls, office premises and apartment complexes around the vicinity of the gym. In these camps our volunteers were dressed, as clinic professionals to help the respondents perform their fitness test.The idea for the fitness test came from an old theory that no paper can be folded into 8 exact halves. Each time the individual would attempt this task; he would find it physically impossible.

So good was the response to the campaign that within two months of the activity, Exertech became the gym with the maximum number of members.