The film expresses some of the emotions of being a woman through the voice of not a woman, but that of a woman's most personal body part.

Within 3 months of launch, the campaign received over 5m views on popular Chinese video sites, and nearly 9m views and downloads on the ‘Diary’ campaign site, as well as nearly 100,000 personal comments across a variety of media.

The term 'little v' even became a favourite way among young Chinese women to refer to their private area. This campaign also raised top of mind brand awareness 54%, increased the PI by 59%, while increasing brand preference a phenomenal 81%!