Spikes Asia

Hahon Hohaho Hie

BEACON/LEO BURNETT, Tokyo / MCDONALD'S / 2018

Awards:

1 Silver Spikes Asia
3 Bronze Spikes Asia
1 Shortlisted Spikes Asia
Presentation Image
Case Film
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Overview

Entries

Credits

OVERVIEW

Background

Our mission was to make BACON POTATO PIE, one of the most popular menu of McDonald’s Japan more popular and increase the sales.

Execution

We printed this new, unique product name on every single material such as packages, posters, menu, and even on the receipt.

Similar Campaigns

12 items

1 Cannes Lions Award
Happy Ramadan

SCHOLZ & FRIENDS, Hamburg

Happy Ramadan

2023, MCDONALD'S

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