Cannes Lions

HARDWARE STORE

DDB OSLO, Oslo / BYGGMAKKER / 2006

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Byggmakker is Norway’s biggest ”do-it-yourself” chain.D.I.Y is associated with tools.Men are especially interested in tools. You could say that men love tools.Women are not into tools in the same way. However, women do like handymen.This is a film about the interaction between men, tools and women.

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