Cannes Lions

HAIR CARE PRODUCTS

SAATCHI & SAATCHI, Oslo / GARNIER L'OREAL / 2008

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Overview

Entries

Credits

OVERVIEW

Execution

We placed stickers with a great hairdo on the mirror on the inside of every locker door, different ones for men and women, so once you look at yourself to see how much more fit you are, or how your hair looks, you'll see yourself with great hair! The copy reads: A great body takes time, great hair does not!

Outcome

Not measured.

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