Cannes Lions
EDSON FCB, Lisbon / BOTICARIO / 2002
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Description
To show the versatility of Carpe Diem hair styling gel this interactive skyscraper works as the product's "test-drive". The user can choose a style and shape the character's hair according to the chosen option. Displayed in young people's sites, targeted to the young/young adult audience, the animation language has a high degree of efficiency and visibility.
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