Everywhere, girls love to stick together. Thailand is no exception. But if you look carefully, you may often find that one of them is actually more than a girl.

For Sunsilk, every girl should be able to explore the world freely with the hair by her side – and we mean every girl. How can we tie that belief with the launch of our long hair variant?

Like thousands of girls in Thailand and across the world, Rock was born in a man’s body. Sunsilk tells her life story from the point of view of her hair. Every inch of hair is an important milestone on her journey to womanhood. The longer it gets, the more feminine she is.

Inspired by real story of transgender Rock Kwanlada, the film portrays a journey of exploration, her obstacles and achievements – always from the point of view of her hair.

It was initially posted on the brand’s Facebook page, and without any paid media, gathered 2.5 million purely organic views and 25K shares within the first 48H.