In Hungary, the communication of this industry is a vast but not really rich territory. The pharmaceutical companies primarily use ATL communication, especially outdoor surfaces to promote new OTC products but usually with boring, very detailed packshots or price points. The outstanding, or unusual solutions are quite rare. The clinics can barely afford to have image communications instead of promotions.

The regulation also applies when you promote OTC products in forms of smallprints, and legal additions, but with this kind of image communication approach, we could exceed the usual executions and kept ours as simple as possible.