Cannes Lions

URGO ROYAL GUARD

DUFRESNE CORRIGAN SCARLETT, Paris / LABORATORY URGO / 2014

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The film 'Urgo Ulcers' is a part of a saga based on making a question in people's mind. Urgo asks a universal question (which is obvious for everybody) and gives a funny, unexpected answer connected with a real regular health problem of the consumer. The scientist who represents Urgo has a clear and comprehensive approach to explaining the new technology of the product (Filmogel) and showing its efficiency. The film 'Royal Guard' puts forward the problem of ulcers.

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