Cannes Lions

HAIRDRYER & HAIRCARE

SCHOLZ & FRIENDS, Hamburg / SIEMENS / 2005

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Overview

Entries

Credits

OVERVIEW

Execution

Both billboard motifs are positioned in such a way they complement each other. The hairdryer conveys an extra strength reaching beyond the billboard and Guhl shampoo cares for extra silky and shiny hair.

Outcome

The campaign generated a lot of attention to both Siemens and Guhl. People liked the unusual encouter of the two different brand worlds.

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