Using as insight that hair is the great ally of the girls when dancing, Sedal created the "Pelografía" with Lali Esposito, a term that comes from the English "Hairography" and means a choreography where hair takes a leading role and head movements to the beat of the music stand at every step.

We launched a videoclip and a set of tutoriales on Lali’s Hairography so that girls could dance through the movement of their hair. In addition, we developed a “catalog of hairstyles to shine” with different looks to combine in the summer. Then, a contest for which 10 girls could meet Lali at a private event was held. Finally, Sedal presented “Hairography: Lali Live, come on and dance with your hair”, a free-access show in Mar del Plata, the most important beach in Argentina. From this, we created the first live broadcast on YouTube masthead for Unilever, led by journalist Agustina Casanova. The event could be followed in real time from all social networks under the hashtag #LaliEnMardel.

Pelografía via Periscope: transmission seen by more than 2,000 people + 30,000 hearts in 13 minutes.

Youtube: the Hairography video had 1,269,671 views and the tutorial, 1,203,921.

For the show in Mar del Plata, we created the first live broadcast on YouTube masthead for Unilever. More than 500,000 fans followed live from the YouTube platform of Sedal. So, we hit more than 50% of our target on all platforms. #LaliEnMardel Was trending topic prior to the start of the show, making more than 42,477 entries and 23,000 people streaming via youtube twitter.

On Facebook we hit to 4,064,109 people

Instagram got to 1,309,200 users

In Snapchat, more than 900 followers in less than an hour.

Since our relationship with Lali began, Sedal achieved a boost in brand image, reaching a record share in the last 2 years.