Cannes Lions

HAKLE DRY AND MOIST TOILET PAPER

ADVICO YOUNG & RUBICAM, Zurich / KIMBERLEY CLARK / 2001

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Bird droppings hit the windscreen of a car. The driver turns on the wipers but they only smear the droppings across the windscreen. It's only when the driver uses the washer that the windscreen clears.

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