Cannes Lions
JWT LONDON, London / KIMBERLEY CLARK / 2013
Overview
Entries
Credits
Description
To help promote the brand, Kleenex aired an April Fool's Day radio spot, announcing the launch of a box of left-handed tissues, a fictitious Kleenex product.
April Fool's Day is on April 1st each year. People have until midday to play pranks on each other. So the radio spot played-out all morning up until midday.
Similar Campaigns
12 items