Not using traditional design elements and breaking the category, without losing customers.

We created a modern and self-confident brand-image, by avoiding the usage of common design elements such as flowers and animals. We broke clearly the rules of this product category, using a reduced human design language, with bold and vivid colors. Story-telling above technology. Simple guidance above flowers.

Sales increased by 300% within the first 3 months.

Sales increased by 120% within the first 4 months.