Brief

We wanted to give people a “chance” to enjoy new hairstyle.

Idea

We put huge “mirror posters” in Shinjuku station, Tokyo, where the most of the young passengers come and go by. Each poster had either “afro”, “ducktail”, or “dreadlocks” wigs – the hairstyle which can be produced with GATSBY MOVING RUBBER. Just like a fitting room where people can test a new & cool hairstyle on.