Cannes Lions

Haley Inside

BIG YAM, THE PARSONS AGENCY, Scottsdale / HARLEY DAVIDSON / 2017

Film
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OVERVIEW

Description

A schlubby guy is sad by his mundane life and goes out to his minivan to go to work. He notices the piece of tape that’s holding the van together is falling off. He goes to tug on it and the entire shell of the van comes off like a magical blanket to reveal an incredible Harley-Davidson motorcycle.

He’s proud of this miraculous transformation, but his plain Jane wife was not amused. He applies the same technique to his wife’s robe and voila…his plain Jane wife turns into a gorgeous model.

At this point he’s ecstatic with his incredible luck. His wife is not amused and applies the same tugging action to her schlubby husband’s tie. And what do you know, he turns into a stud with tattoos and amazing physique. Then the couple hops on the Harley and rides off into the sunset together.

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