Trick or treat, trick or treat…

Who’s that lurking in the street?

To get South Africans into the spirit of Halloween, Strepsils decided to break the silence with their “Scream wave” campaign.

We turned the iconic scary masks of Freddy, Saw and Scream into a creative visual sound wave (or in this case, “scream wave”). The visual represented the scream that would occur if you came face to face with one of these masked foes, with a strategically placed Strepsils solution to treat the typical aftermath of a scream –

a sore throat.