Cannes Lions
THE MILL, Los Angeles / MICROSOFT / 2015
Overview
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Credits
Description
This full CG teaser spot features fast-paced performances from Halo characters.
Execution
The main focus was to work on exciting cinematography that could match the pace of the performances from the characters. To emphasize the readability of each scene, artists focused on clear lighting and strong rim-lit silhouettes, which kept the shots dramatic.
With the character animation, artists went into great detail - looking at how fingers move inside a glove and how armor bounces when you run - but the key was always to get a really strong pose that read immediately because it was such a fast-paced teaser.
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