Cannes Lions

NAVIDUL CURED HAM

McCANN ERICKSON, Madrid / CAMPOFRIO FOOD GROUP / 2012

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A family is desperate to get rid of the cured ham they’ve been stuck with for goodness knows how long. It tastes horrible, but the father assures them it has sentimental value.

Unbeknownst to him, the rest of the family try in vain to rid themselves of the lousy ham, by throwing it to the tigers at the zoo, having it flattened by a steam-roller or dumping it in a lake. But the ham lives on and will forever return to haunt them.

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