‘Source of goodness that gives us the force to progress’

The ad opens with a spectacular view of the mountain Uludag - the source of Erikli water can be found at its summit. We see a group of friends hiking up the mountain. One of them is lagging behind. It’s hot and she’s tired. A squirrel in the tree sums up the situation and whistles. From various situations squirrels simultaneously react to the signal. Knowing what to do, they immediately pull up a bottle of Erikli Water enthusiastically hand to hand they move the bottle along through the landscape. Swinging down, one of the squirrels drops the bottle into the tired young woman’s backpack. She happily discovers the water and drinks it with pleasure. We then see her with her friends, enjoying the view and drinking Erikli Water.