In the weeks before Mother's Day a call was sent out to all fans on different online platforms (specialist blogs and newsletters) to find mothers with children living elsewhere in Europe. 1,000 lucky mothers took part in the campaign. The mothers prepared their child's favourite dish and La Cocinera sent it to their children to enjoy it in less than 24 hours. Several of the cases were followed on video, from the mothers preparing the dishes up to them being received and tasted by their children. This audiovisual material also was sent to the media, who published the story.

1,000 applications gathered from mothers with children living elsewhere in Europe.

The lunchboxes travelled 500,000km to reach more than 14 European countries.

Media repercussion valued at 295,514 euros