The Handycam is Japan’s top-selling camcorder. The target is parents with small children, and the mission was to encourage people to record their life every day. To accomplish this we delivered the essential value of camcorder through a simulation of moments of a life, an emotional interactive user experience, which showed how the Handycam can become a part of everyday life. The core message “A child grows so very quickly, so record with the Handycam,” was delivered to spread the frequent use of the “Handycam”. The website, Lifetime Simulator, moved many users by providing a virtual experience of filming precious memories of a child’s growth. Collection of memories of the child replays nostalgically. Finally, the users see all the memories they have missed. The users will understand that the only way to keep precious memories is to record them every day.To increase the number of simulator users we created a blog widget, Embedded Website, as a new viral method. The Embedded Website enabled the users to embed the entire Lifetime Simulator onto their blogs, which merged user comments with the simulator.