Inspired by the original television test pattern indicating a disruption of service, these reimagined color bars signaled Apple TV’s disruption of the entertainment landscape. The look was new, but the colors were classic, taken directly from early Apple logos. Step one covered major cities with simple and bold color bar outdoor boards with only the addition of the apple TV logo. Step two refreshed selected billboards and street level with new versions of the color bars containing glimpses of the amazing content contained within Apple TV. These simple visuals completed the story with iconic characters from Game of Thrones, Inside Out, Crossy Road, NBA and more. The result was a disruption of the urban landscape that left no doubt everyone’s favorite content is on Apple TV.