How does a local Alameda, CA, craft vodka brand break through the saturated spirits market in the U.S., in the middle of the state’s worst drought in history?

With a low budget and the goal of positioning itself as a local vodka, Hangar 1 found opportunity within adversity, using the Bay Area’s most representative icon to create the first liqueur made from fog: Hangar 1 Fog Point.

This foggy vodka generated incredible awareness rates, millions of impressions on broadcast and social media, and billions of dollars in ROI. Moreover, Hangar 1 showed sustainable projects can also be financially viable and presented innovative production techniques that are now influencing different industries, while inside the company the project proved to be so successful in terms of sales and equity, that Fog Point is now a permanent product of the portfolio.