For Thai culture, there is a strong belief about past life and next life also known as "REINCARNATION".

It always creates a buzz or provides the talk of the town when some press or talk show program on TV publish about someone who can remember their past life and identify correctly about there old house, family, friends and experiences.

REINCARNATION is considered as a super-nautural phenomenon and excites people everytime it's brought to the publics attention.